Margaret J. Karles
Projects
About
TAKE TIME FOR YOU TIME
Company USP & branding
Bath/soaking culture in Japan
Bath houses culture
Bath culture in the west
How people can benefit from baths, why rituals are important for mental health. Body wise benefits.
People already take books into the bath. A timed book to the amount of time you should be in the bath. Give opportunity to new writers, each package comes with a short story. People can submit their short stories online. at the end of the month, like the old penny dreadfuls. people can buy a magazine of the short stories/monthly chapter serializations of series. Each writer will get a percentage of the sale.
Anyone who has ever dabbled in scent or scent science has heard how scents trigger memories.
With a story in every package, there will be a scent to match it's "personality". there is a story that matches the scent's "personality". With every Baths product, we will promote new authors and give them a space to tell their stories.
Creating a scent to remember memories is not a new idea. It has been part of the perfume market for many years now, with multiple create your own scent workshops & stores opening up globally.
We want to bring this idea into the soaps market. Tell us the kind of scent you would like, write a story to match and we will create your unique story Baths just for you (or who ever you're planning on giving it to.
an aside
Persona
Someone who embraces who they are, and who they want to become. They look for products that allow them to experiment, personalize, and that inspire them.
They see showers as a way to reconnect with themselves, to relax, and/or face the day ahead with confidence.
Bathroom products are a major source of relaxation for many people. There is a reason why showers are known for loosening up sore muscles and helping people feel better when they are sick.
Even if it's 5min or an hour, showers are like a ritual with certain steps and products that feel just right to use.
You would find this person happy to take 15 min out of there day to just soak in a tub for a while.
Men's average shower length to be 15.4 minutes and women's to be 16.8 minutes.
People want the products they use in the shower to work as intended and to not cause any side effects, especially when it come to hair health.
You would be hard pressed to find a shampoo that doesn't smell good. In fact, after the ingredients, scent is a huge factor people concider when purchasing products for personal hygeine.
Men's average shower length to be 15.4 minutes and women's to be 16.8 minutes.
Packaging design & branding
Men's average shower length to be 15.4 minutes and women's to be 16.8 minutes.
Herbal Essences is a fun, unique brand, and they can lean on this to stand out on the shampoo shelf. They can capitalize on all of their different scents and the bright colors that they use for their packaging and brand personality. By identifying the consumers of Herbal Essences shampoo, we can create a look and voice for Herbal Essences that resonated with the users of the brand and revitalizes it on the shelf.
Someone who embraces who they are, and who they want to become. They look for products that allow them to experiment, personalize, and that inspire them.
1. Stackable : For a better organization in the shower.
2. Smaller : For a better fit into smaller showers.
3. Customizable : For more consumer choice and exploration. (cool insight: different people use shampoo and conditioner at different rates.)
Inspiring In The Shower
A story on every bottle. Our new packaging's wide cylindrical shape allows use to have more room to add more content and art. With every scent there is a story that matches the scent's "personality". With every Herbal Essences Shampoo and conditioner we will promote female authors and female led stories. Herbal Essence can help ignite the imagination of a new generation of "The Fearless".
Wild & Freesia has a warm, buttery sweet scent.
Ingredient's Hair Benefits:
Honey : Is an emollient which helps seal in moisture to the hair and scalp. Honey has antioxidant properties help reduce breakage, and its antibacterial properties soothe issues like dandruff and itchy scalp. These properties help reduce hair breakage.
Black Tea: Has high levels of antioxidants and caffeine which promote healthy hair growth.
Freesia : A refreshing floral woody aroma.
Showers are relaxing and a great time to just let our minds wander. However, sometimes they can feel like a chore. We want people to be inspired again in the shower. To view this time as a time of relaxation and self-care.
Stories on every bottle. Every scent has a story that matches its "personality". By promoting female artists and female lead stories, we want to inspire our consumers to feel empowered by Herbal Essence to be their true "Fearless" selves every day.
Herbal Essence is known for their scents. During a focus group, many participants commented they know exactly when someone had used Herbal Essences because of how strong the scent can be.
With the internet, consumers have more customizable choices. Shampoo companies are no longer competing with just the shampoos that are next to them on the grocery shelf. By expanding what Herbal Essences does best with new scents and customizable options, we can give them a competitive edge in this new personal care shopping landscape
Allow to consumer to customize the combination of products that they want to use, the size, and what type of hair benefits they need for their hair. A way for Herbal Essence to compete in the online space against more indie brands.
With so many choices it is hard to know which one is the best one for the type of hair you have and the benefits you want to see. We make it easy to find out which Herbal Essence shampoo would be the best for the "Fearless" you.
Different types of hair look better when using different types of formulas.
Different formulas have different affects on hair.
Based on what type of hair you have and what type of hair benefits you're looking for, Herbal Essences will recommend the best products in their inventory.
With Herbal Essences new bottle design, Herbal Essences now has two different sizes of shampoo.
The two sizes will allow consumers to try out different shampoos and conditioners, as well as, buy more of one product based on how much they use it versus the other.
Review your choices before going to the cart or go back and retake the quiz.
Ideation & Concepting, Package Design, UX/UI Design, and Scent Creation
Nature inspired, nature friendly.
Strategy, Ideation & Concepting, Package Design, User Experience